People love podcasts. They can listen to complex information commuting to work, doing the dishes; dead time isn’t dead any more.
If you’ve got a message you want people to listen to, maybe a podcast is the answer?
Working with the Health Issues Centre in Melbourne to make two 5-minute videos about peer support, we realised that we had really strong information from interviewee Dr. Jessica Browne – but we couldn’t use it all in the videos.
The solution? Make a podcast from the video interview that allows people to go a lot deeper into it if they want to.